Jan 8, 2022
Review sites provide a great service for a wide range of individuals and businesses. A good review site can steer you in the right direction whether you are searching for a lucrative affiliate program to get involved in, or a new internet marketing agency for your business. Very often, by reading these reviews, we save ourselves many hours of time, not to mention money and aggravation. Javier Loya, CEO of OTC Global Holdings reminds us that, “Review sites provide a highly useful service, but they can also be our downfall. Wise business owners will keep a close eye on their user reviews.” OTC Global Holdings in Houston, Texas, is the largest independent OTC commodity brokerage in the world and has been quite successful over the years. People have become accustomed to using these reviews before shopping. It’s so easy to search through reviews of all types of businesses and websites and see what real people are saying about a company like OTC Global Holdings before working with them. The down side though, is that so many review sites nowadays have sprung up online and many of those accept pay for placement. So how can you trust a review when you know that someone has paid the review site to include their business? The truth is that you can’t. You can read the information provided, but bear in mind that it is not unbiased material. This would be like calling up a local doctor’s office and asking the girl at the front desk if the doctor she works for is good at his job. Of course, the receptionist will tell you that the doctor is the most skillful physician in the whole area. If she tells you that he comes to work late, drinks a bit too much wine at lunch, and forgets where he Justify your chart, then she will lose her job. Javier Loya grew up in El Paso, Texas and now lives in Houston, Texas with his wife and two daughters. He the founder and co-CEO of OTC Global Holdings, the largest independent OTC commodity brokerage in the world. He graduated from Columbia University in New York and is a minority owner...